"Order with Ease, Ditch the Clutter: Streamlining Zomato's Experience for a Smoother Experience!"
This was my first ever individual UX project after completing Google's UX foundation course. I finished this project in 2 months during my senior year of undergrad.
For this project, I conducted user interviews, generated user personas, created user journey mappings, userflows and designed a new interface to address the user problems.
Zomato application has information overload, repetitive choices, and a bit confusing navigation. Additionally, users find it difficult to order food accurately due to the absence of proper order size details. Is it possible to streamline Zomato, offering users a smoother, more straightforward food ordering experience?
The project was completed in June 2021. I was successfully able to redesign the Zomato app interface addressing all the issues faced by the interviewed users of Zomato. The redesigned screens also followed the brand guidelines of Zomato.
In Zomato's initial designs, having dining and delivery options on both the home bottom bar and restaurant page led to confusion. Through interviews, I discovered users preferred choosing restaurants first and then selecting delivery or dining. To simplify, I removed these choices from the homepage, placing them only on the restaurant page. I also repositioned reviews for clarity.
To make group ordering easier with restaurants using 'plates' as a unit, I suggest adding quantity suggestions on the My Cart page. Simply input the number of people, and it will help you order the right amount, reducing food wastage.
The homepage and restaurant page were overloaded with information, causing confusion for users. I simplified the UI and incorporated my suggestions to enhance clarity and user engagement.
I conducted interviews with daily users, shaping 2 user personas based on their insights. Additionally, I mapped the user journey of the current application, identifying and addressing loopholes.
For my first UX project, I adhered to the brand guidelines, ensuring I stayed within their parameters. I took the time to understand what brand guidelines are and how to apply them correctly.
To add a personal touch to the restaurant page, I included custom descriptions that restaurants can provide for themselves.
Initially, I had my own project ideas. Yet, engaging with users made me aware of numerous small gaps in the experience. It taught me that what I think is right may differ from what users actually want.
In my first UX project, I grasped the significance of navigating through the entire UX process instead of jumping into the visual part of design.
