"Say goodbye to writer's block with DALL-E prompts! Simplified's AI filters and suggestions reinvent your prompt approach, making DALL-E image generation a breeze."
At Simplified, I led a 6-month UX project from brainstorming to product release. I took charge of the design aspect, collaborating with graphic designers, crafting user flows, designing prototypes, and refining designs based on user testing.
The company needed to design and develop a strategy for seamlessly integrating OpenAI's DALL.E into their application, aiming to lead the forefront of design softwares that incorporates AI. Given the rapid growth of the AI market in 2022, there was an urgency to release a product into the market promptly.
We produced one of the very first-of-its-kind gen-ai image tools. This product compelled competitors such as Canva to create their own versions in subsequent months. The strategic decision to prioritize AI integration over other initiatives proved to be instrumental in amplifying user acquisition efforts. I completed this project swiftly in a two-month timeframe.
Crafting an effective prompt for AI-generated images is essential for obtaining high-quality results. Users often struggle with generating creative prompts. To address this, AI filters are implemented to provide users with creative freedom. The app sends prompt add-ons to the backend along with the user's input, enhancing the effectiveness of the user-facing application.
Simplified has an arsenal of tools which can be used to edit images further like, magic erasers, cropping tools, design editor, video, etc. Hence, there is a "Quick Actions" button at the top which allows users to take their generated image into another tool with just a click. Also, this AI image generator blends in seamlessly with Simplified's existing design editor.
Simplified has its dedicated mobile application. It was essential to create designs that are responsive and can be easily developed with minimal code, ensuring compatibility with smaller screens.
During discussions about incorporating prefixes and suffixes to prompts for applied filters, there was concern that it might confuse users instead of guiding them on prompt writing. Hence, the decision was made to exclude them.
Despite the AI generator being a standalone application, it was essential to adhere to Simplified's brand guidelines as it was intended for integration into the design editor.
While leading this project, I collaborated closely with the CEO and worked in a cross-functional team comprising cofounders, developers, graphic designers, and the testing team. This experience enhanced my ability to handle projects efficiently.
Before working at Simplified, I used to make drastic changes to the application, demanding significant efforts from developers. Working at Simplified taught me the importance of introducing new features in a way that minimizes the additional workload for developers.
Introducing a new feature without disrupting the current user flow is challenging. I learned to find optimal solutions that cause minimal divergence in the user experience, avoiding confusion or neglect of the new feature.
